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The Christmas Card is Dead. Long Live The Christmas Card!

Sarah J Coleman
3 min readJan 22, 2020

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I’ve made my own Christmas cards for as long as I can remember.

All the way back to early childhood — and as a full time illustration business, that tradition not only has to continue, it is EXPECTED to continue! No fan of the e-card or, heaven forbid, not sending anything at all, every summer sees me scratching my head with what to do for the approaching season, and it’s always a lot of work. But it makes it all worthwhile when my inbox, Twitter feed and Insta mailboxes are full of people saying how much they enjoyed receiving their little piece of hand-finished illustration.

This year the illustrations were based on a story about a time when the winter arrived, but the snow did not; it was too warm. The children were so determined to make a snowman that they went out and made one anyway — but from twigs and sticks. The front of the card shows the finished Twigman, his nose the traditional carrot and his eyes of the usual coal, and the inside is the scene by night after the children have long since gone to bed.

There he stands, proud and snowy, in his twinkling lights, without a flake having ever fallen.

Not only a seasonal message of determination and the power of improvisation and resourcefulness, it is, of course, a gentle acknowledgement of the reality of climate change too. Gentle because that message IS crucial, and horrifying, but the cards were arriving this year after a particularly turbulent and exhausting year for politics…

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Sarah J Coleman
Sarah J Coleman

Written by Sarah J Coleman

Artist + illustrator of over 800 books and owner of the same amount of pens. Enough to write you a picture AND paint you a story. inkymole.com / inkstagram.ink

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